Refreshing an Icon, Zoé's Restaurant Menu at Fairmont Château Laurier
PROJECT
Menu Design
CLIENT
Fairmont Chateau Laurier
INDUSTRY
Hospitality & Restaurant
ENGAGEMENT TYPE
Freelance Contract
GOAL
Redesign the Zoé's lunch menu to match a refreshed interior and bring the typography and layout up to the standard guests expect from a Fairmont property.
OVERVIEW
Zoé's is the signature restaurant inside the Fairmont Château Laurier in Ottawa, one of Canada's most iconic heritage hotels. The menu needed to feel worthy of the room. I worked directly with the executive chef and marketing director to understand what the new interior aesthetic called for and built the redesign around that conversation.
RESPONSIBILITIES
I redesigned the full lunch menu, reworking the typographic hierarchy and layout to give the content more breathing room and a stronger editorial feel. The goal was a menu that read clearly and looked considered, something a guest would notice without being able to say exactly why. The final design ran across multiple menu versions, each consistent in tone and execution.
