Tools
AI for creative system workflows
I use AI tools to manage the administrative side of my workflow, organising files, renaming assets, and keeping projects structured. That frees me to spend more time on design decisions that actually need a human.
DESIGN
I am proficient in industry standard design software across graphic design, motion graphics, and print. My workflow is deeply anchored in the Adobe Creative Suite, allowing for seamless integration between vector and raster applications. I also remain highly adaptable, integrating new and emerging tools whenever they drive efficiency and elevate the final product.
AI TOOLS
I use AI tools to handle the time consuming production side of design work like resizing assets, organising files, and catching errors before they reach the client. That keeps my process lean and my focus on the creative decisions that need a designer's eye.
MARKETING
My time as a marketing coordinator showed me how much reach you can build when you actually understand the platforms you're working in. I use HubSpot for campaign planning and strategy, Mailchimp for email, and Google Analytics to track SEO performance.
USER EXPERIENCE
My UX/UI practice covers information architecture, wireframing, prototyping, and interaction design across web and app. I put real time into the research phase, including user surveys, feedback analysis, and bias mitigation, because that's where the design decisions get their foundation.
PROJECT MANAGEMENT
I've worked across the major project management platforms, including Asana, ClickUp, Trello, Notion, and Jira.
WEBSITE BUILDERS
I design and build websites using no-code tools, and I'm comfortable dropping into CSS when a project needs more control. I also bring a solid working knowledge of web accessibility standards and SEO principles to every site I build.
