Fly South from Your Backyard, YFC Sun Destination 2026
PROJECT
Sun Destination Campaign 2026
CLIENT
Fredericton International Airport YFC
INDUSTRY
Aviation
ENGAGEMENT TYPE
Designer, The Details Design Agency
GOAL
Position Fredericton International Airport as the go-to departure point for Atlantic Canadians looking to escape winter.
OVERVIEW
The 2026 Sun Destination campaign was built around YFC's expanded winter schedule, with new direct flights to Mexico, Cuba, and the Dominican Republic. The campaign ran in English and French and made a simple case to regional travellers: skip the stress of major hubs and fly south from your own backyard.
RESPONSIBILITIES
I led the visual strategy across the campaign, designing digital and social assets for YFC, Air Transat, and Sunwing while keeping the brand families distinct and the overall campaign cohesive. The creative direction leaned into the contrast between a New Brunswick winter and a tropical destination, turning a schedule announcement into something people actually wanted to engage with. Motion graphics carried that story into video formats across digital platforms.
