Designing Trust, Fredericton's Downtown Safety Campaign
TITLE
Community Safety Campaign
CLIENT
City of Fredericton
INDUSTRY
Government and Public Administration
ENGAGEMENT TYPE
Designer, The Details Design Agency
GOAL
Design a print and digital campaign that communicated Fredericton's downtown safety investments clearly and built genuine trust with residents.
OVERVIEW
The City of Fredericton needed to communicate downtown safety investments, including trail lighting and infrastructure upgrades, while striking the right tone. Too authoritative and it reads like a press release. Too casual and it undercuts the seriousness of the work.
MY ROLE
I developed a visual motif of colourful, transparent arrows to represent progress and direction, keeping dense content organized and readable. The system carried consistently across a brochure, presentation template, banner stand, and social media assets.
