ChitoCare®, Brand Identity and Campaign for a Cosmetic Ingredient Launch

CampaignWebsite DesignEditorial DesignPackaging DesignBanner DesignStationery Design
Written By Megh Gusain

PROJECT
ChitoCare® Product Launch Campaign

CLIENT
Chinova Bioworks

INDUSTRY
Biotechnology

ENGAGEMENT TYPE
Marketing Coordinator, Chinova Bioworks

GOAL
Launch ChitoCare® as a premium clean beauty ingredient and make the science behind it feel approachable to a cosmetic industry audience.

OVERVIEW
ChitoCare® is a high-purity mushroom-based chitosan developed by Chinova Bioworks, timed to debut at NYSCC Supplier's Day 2025. The challenge was translating a technically dense ingredient story into a visual identity and digital experience that felt premium and legible to a cosmetic industry audience.

MY ROLE
I led the creative across an eight-week timeline, from brief to final deliverable, designing packaging, a product postcard, a backdrop banner, and a website as a cohesive brand system bridging biotech rigour with clean beauty aesthetics. A consistent radial composition, pill-shaped callout labels, and a warm earthy palette scaled from a 25g sachet to a trade show backdrop.

 
Megh Gusain https://meghgusain.com/
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