Campaign Design for Atlantic Canada's Largest Winter Festival

CampaignEditorial DesignDigital DesignDesign for EventsPoster DesignMotion GraphicsBanner Design
Written By Megh Gusain

PROJECT
Frostival 2026 Multichannel Campaign

CLIENT
Fredericton Capital Region Tourism

INDUSTRY
Tourism

ENGAGEMENT TYPE
Designer, The Details Design Agency

GOAL
Create a unified bilingual visual identity for FROSTival 2026 that captured the spirit of a Maritime winter and worked across 50+ community events.

OVERVIEW
FROSTival 2026 is Atlantic Canada's premier winter festival, hosted by Fredericton Capital Region Tourism. I built the visual language around a deep navy and icy teal palette, a bold bilingual type system, and a consistent logo lockup that carried equal weight in English and French across every touchpoint.

MY ROLE
I designed the full campaign suite across print and digital: banner stands, billboards, a brochure, digital posters, and social media graphics. The system scaled from a social tile to large-format outdoor without losing its thread, with stat-forward layouts and a bilingual date treatment keeping every format unmistakably FROSTival.

 
Megh Gusain https://meghgusain.com/
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