Designing Trust, Fredericton's Downtown Safety Campaign
TITLE
Community Safety Campaign
CLIENT
City of Fredericton
INDUSTRY
Government and Public Administration
ENGAGEMENT TYPE
Designer, The Details Design Agency
GOAL
Execute a multi-channel public communications campaign for the City of Fredericton to effectively highlight infrastructure investments and build community trust.
OVERVIEW
Communicating downtown safety upgrades required balancing civic authority with community approachability. I developed a strategic visual system that transformed dense infrastructure data into an engaging, accessible narrative for residents across print and digital platforms.
MY ROLE
At The Details Design Studio, I directed the visual strategy and produced a cohesive suite of assets including presentations, print materials, and social media campaigns—ensuring consistent, accessible messaging across all community touch points.
