Building Alli's Visual Presence For The App Launch
PROJECT
Social Media Design
CLIENT
Alli Event App, Fredericton
INDUSTRY
Technology
ENGAGEMENT TYPE
Graphic Designer, Alli
GOAL
Drive user acquisition for the Alli Event App launch by establishing a compelling, cohesive brand identity across digital touchpoints.
OVERVIEW
Successfully launching this tech product required bridging UX and marketing. I leveraged my internal product knowledge to build a visual strategy that seamlessly translated the core in-app experience into highly engaging social media campaigns.
MY ROLE
Operating as a hybrid designer and social media coordinator, I directed the brand’s visual rollout, executing everything from the core app icon to promotional Instagram assets to ensure a unified user journey.
