Refreshing an Icon, Zoé's Restaurant Menu at Fairmont Château Laurier


PROJECT
Menu Design

CLIENT
Fairmont Chateau Laurier

INDUSTRY
Hospitality & Restaurant

ENGAGEMENT TYPE
Freelance Contract

GOAL
Elevate the guest experience and align physical assets with Fairmont's premium brand standards through a strategic, editorial-style menu redesign.

OVERVIEW
To match the restaurant's refreshed interior, I collaborated directly with the executive chef and marketing director. Together, we translated the new aesthetic vision into a tangible brand touch point that matched the prestige of one of Canada's most iconic heritage hotels.

MY ROLE
Bridging culinary operations and marketing, I directed the layout and typographic strategy. I ensured strict brand consistency across multiple menu variants, delivering a polished asset that enhanced readability and the overall premium dining experience.

 
Previous
Previous

Building Alli's Visual Presence For The App Launch

Next
Next

Brand Mark Collection