Refreshing an Icon, Zoé's Restaurant Menu at Fairmont Château Laurier
PROJECT
Menu Design
CLIENT
Fairmont Chateau Laurier
INDUSTRY
Hospitality & Restaurant
ENGAGEMENT TYPE
Freelance Contract
GOAL
Elevate the guest experience and align physical assets with Fairmont's premium brand standards through a strategic, editorial-style menu redesign.
OVERVIEW
To match the restaurant's refreshed interior, I collaborated directly with the executive chef and marketing director. Together, we translated the new aesthetic vision into a tangible brand touch point that matched the prestige of one of Canada's most iconic heritage hotels.
MY ROLE
Bridging culinary operations and marketing, I directed the layout and typographic strategy. I ensured strict brand consistency across multiple menu variants, delivering a polished asset that enhanced readability and the overall premium dining experience.
