ChitoCare®, Brand Identity and Campaign for a Cosmetic Ingredient Launch

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Written By Megh Gusain

PROJECT
ChitoCare® Product Launch Campaign

CLIENT
Chinova Bioworks

INDUSTRY
Biotechnology

ENGAGEMENT TYPE
Marketing Coordinator, Chinova Bioworks

GOAL
Launch a complex biotech ingredient into the clean beauty market through an approachable, premium brand identity.

OVERVIEW
For the NYSCC Supplier's Day debut, I translated dense scientific messaging into a cohesive, consumer-friendly visual and digital experience designed to engage cosmetic industry buyers.

MY ROLE
As Marketing Coordinator, I directed the eight-week launch campaign, executing a scalable brand system across packaging, web, and large-format trade show assets.

 
Megh Gusain https://meghgusain.com/
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