Campaign Design for Atlantic Canada's Largest Winter Festival

CampaignEditorial DesignDigital DesignDesign for EventsPoster DesignMotion Graphics

Mar 14

PROJECT
Frostival 2026 Multichannel Campaign

CLIENT
Fredericton Capital Region Tourism

INDUSTRY
Tourism

ENGAGEMENT TYPE
Designer, The Details Design Agency

GOAL
Drive attendance and brand recognition for Atlantic Canada's largest winter festival by delivering a cohesive, bilingual multichannel marketing campaign that unified 50+ community events under one strategic identity.

OVERVIEW
Promoting 50+ localized events required a highly adaptable design system that could cut through the noise. To maximize reach for Fredericton Tourism, I developed a robust, bilingual campaign framework that maintained strict brand equity across all touch points, eliminating visual inconsistencies and streamlining the marketing rollout.

MY ROLE
Operating within a fast-paced agency environment at The Details Design Studio, I executed the end-to-end production of omni-channel assets, including large-format OOH, print brochures, and digital social media suites. I ensured all deliverables scaled flawlessly to support the broader marketing strategy, effectively engaging both English and French demographics.