Menu Design for La Terrasse, Ottawa's Hidden Gem

Editorial DesignMenu Design
Written By Megh Gusain

PROJECT
Menu Design

CLIENT
La Terrasse Patio Restaurant

INDUSTRY
Restaurant

ENGAGEMENT TYPE
Freelance Contract

GOAL
Streamline a complex, bilingual food and beverage offering to improve the customer ordering flow, strategically highlight high-margin items, and establish a scalable visual identity for physical and digital marketing touch points.

OVERVIEW
I reorganized La Terrasse's massive inventory to eliminate customer choice paralysis. Using editorial design principles, I streamlined the ordering journey and built a bold visual system scalable for their social media and marketing campaigns.

MY ROLE
Directed the project by bridging graphic design and marketing strategy. I collaborated with stakeholders to structure pricing tiers and dietary systems, built a scalable typographic hierarchy across eight spreads, and ensured all finalized visual assets were easily adaptable for future in-house marketing and social content.

 
Megh Gusain https://meghgusain.com/
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