Frostival 2026, Atlantic Canada’s Largest Winter Festival

CampaignEditorial DesignDigital DesignDesign for EventsSignage and Environmental DesignPoster DesignMotion Graphics
Written By Megh Gusain

PROJECT
Frostival 2026 Multichannel Campaign

CLIENT
Fredericton Capital Region Tourism

INDUSTRY
Tourism

ENGAGEMENT TYPE
Designer, The Details Design Agency

 

GOAL
Create a cohesive visual identity for Frostival 2026 that captured the spirit of a Maritime winter and worked across 50+ community events.

OVERVIEW
Frostival 2026 is Atlantic Canada's premier winter festival, hosted by FCRT. The campaign needed a visual language that felt genuinely rooted in the region — something that could hold together across a wide range of event formats and audiences while keeping the whole experience feeling like one festival.

RESPONSIBILITIES
I designed the full suite of campaign assets across print and digital, including social graphics, digital ads, festival programs, and posters. The goal was visual consistency across every touchpoint so that whether someone saw a poster or a digital ad, it unmistakably felt like Frostival.

 
A mobile phone and social media tiles featuring Fredericton’s FROSTival displayed over a snow-covered background. The tiles highlight winter activities, dining, and performances with the "Fredericton Capital Region Tourism" logo.
Megh Gusain https://meghgusain.com/
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