FCRT – Frostival 2026 Multichannel Campaign

For the City of Fredericton, I designed the campaign system for Atlantic Canada's largest winter celebration, carrying one design language across 100+ events and three weekends of programming in out-of-home, digital, and print. The problem was cohesion at scale: a program spanning music, food, outdoor sport, and gallery events had to read as one festival without flattening what made each event distinct.