Megh Gusain Resume

Graphic Designer & Marketing Coordinator
+1 506-230-9259 | gusainmegh@gmail.com | Montreal, Quebec, Canada

Professional Summary

Graphic Designer and Marketing Coordinator with 7 years of experience executing visual design and multi-channel marketing campaigns across agency and in-house roles. Adept at transforming established brand strategies into high-performing campaign assets. Currently focused on leveraging AI-integrated workflows to scale design operations, optimize cross-team consistency, and drive measurable engagement.

Skills

Design
Human-Centered Design, Graphic Design, Brand Identity, Print & Layout, Packaging, Motion Graphics, Video Editing, UI/UX Design, Animation, Typography, Layout Composition, Design Systems, Atomic Design, Rapid Prototyping & Wireframing

Marketing
Performance Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Strategy, Copywriting, Email Marketing, Social Media Strategy, Community Management, Conversion Rate Optimization (CRO), Market Research, Competitor Analysis, Event & Tradeshow Management & CRM Management

Methodologies
Data-Driven & Evidence-Based Design, WCAG Accessibility & Inclusive Design, Design Thinking (Double Diamond Framework), Agile UX & Lean Design, A/B Testing & User Analytics Interpretation, Cross-Functional Team Collaboration & User-Centered Problem Solving

Tools
Adobe Creative Cloud, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat Pro, Animate, Figma, Canva, Microsoft Office, Google Workspace, Asana, Trello, ClickUp, Monday, HubSpot & Salesforce

AI Skills
Gemini, Claude, ChatGPT, Adobe Firefly, Figma AI, Magnific, Replit, Vexel, Google Antigravity 2.0, FLORA, Lovable, Midjourney & DALL-E

Work Experience

The Details, Design + Branding Agency, Graphic Designer
Fredericton, NB, Canada, June 2025 – February 2026

  • Operated within a fast-paced, detail-oriented branding agency to deliver comprehensive marketing and advertising solutions for high-level corporate clients and government. Designed bilingual (English/French) assets across digital, social, and print media while directing client meetings to ensure strict adherence to project deadlines.

  • Spearheaded the integration of AI-based design workflows and automated proofing systems across the agency, streamlining team collaboration and reducing overall coordination time by 25%.

  • Led the creative conceptualization for the YFC International Airport "Sun Destination 2026" campaign.Designed a multimodal suite of assets (motion graphics, HTML Google Ads, print) that drove an estimated 15% increase in local flight bookings for targeted routes.

  • Developed the City of Fredericton Community Safety campaign, translating sensitive safety initiatives into an approachable, clear multi-channel strategy. Achieved 25,000+ social media impressions and a projected 30% boost in positive community sentiment.

  • Designed a comprehensive visual identity for Frostival 2026, Atlantic Canada’s largest winter festival. Unified 35+ sub-events under a cohesive campaign graphics for OOH, digital, and print ads to combine the festival experience for an estimated 50,000+ attendees.

Chinova Bioworks, Marketing Coordinator
Fredericton, NB, Canada, Oct 2024 – Jun 2025

  • Redesigned the company website, brand kit, and guidelines to establish a cohesive brand system. Overhauled SEO tracking and formatted page structures, enabling accurate metric tracking, driving a 23% traffic increase, and boosting average visitor duration on the website from 15 seconds to 2-3 minutes.

  • Collaborated with the CEO and COO to configure HubSpot CRM dashboards, reports, and data fields. Centralized sales and marketing workflows, reducing cross-team coordination time by 35%.

  • Managed end-to-end logistics for 20+ events across North America and Europe. Coordinated sales team travel, budgets, booth shipments, marketing asset cataloging, and venue utilities to ensure seamless tradeshow execution.

  • Led pre-conference sales training on presentation design, pitching, and key targets. Conducted software training for ZoomInfo, LinkedIn Sales Navigator, and HubSpot, resolving 13+ weekly technical issues to maintain consistent sales output.

Fairmont Château Laurier, Graphic Designer (Contract)
Remote, Aug 2023 – Mar 2024

  • Led a cross-functional team of head chefs and marketing directors to deliver bilingual (English/French) menus. Applied UX principles to highlight top-selling items and sourced durable print materials for high-volume use.

  • Modernized In-Room Dining menus using human psychology reading patterns. Restructured layouts to improve usability and create a clean design, enhancing the in-suite guest experience.

  • Redesigned Zoe's Restaurant menus to match their updated interior design, aligning the print visuals directly with the physical architecture of the space.

  • Structured the complex bilingual menu layout for La Terrasse. Applied visual hierarchy to emphasize key items and streamline the customer ordering process.

LifeTrack Safety Systems, User Experience Designer
Fredericton, NB, Canada, Sep 2022 – Feb 2023

  • Conducted 13 research interviews and 28 surveys to inform early product development, successfully gathering core user data to establish the application's foundational requirements.

  • Designed a functioning event coordination prototype alongside developers and co-founders, creating a centralized platform to connect event managers directly with service providers.

  • Executed extensive user testing sessions to identify interface friction, integrating direct feedback to systematically refine the application's overall usability and visual layout.

Education

New Brunswick College of Craft and Design, Diploma, Digital Media
Fredericton, NB, Canada, 2020 – 2022

New Brunswick College of Craft and Design, Certificate, Foundation Visual Arts
Fredericton, NB, Canada

ITM Vocational University, Bachelor’s Degree, Computer Science & Engineering
Vadodara, GJ, India

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