+1 506 230 9259
gusainmegh@gmail.com
Montreal, Quebec, Canada

PROFESSIONAL SUMMARY

Graphic designer with 5 years of experience building brand systems and multi-channel campaigns for government, tourism, and B2B clients. Work spans large-format OOH and editorial print through motion graphics, HTML display, and bilingual English and French production, supported by AI-assisted workflows.

Work Experience

Independent Design Practice, Design Operations and AI Workflow
Fredericton, NB, Canada, Feb 2026 – Present

• Completed AI certifications through Anthropic, IBM and Adobe in fluency frameworks and applied creative workflows, extending the bilingual proofing and rapid conceptualization pipelines built for design agencies and in-house teams.

The Details, Design + Branding Agency, Graphic Designer
Fredericton, NB, Canada, June 2025 – Feb 2026

• Designed the campaign system for FROSTival 2026, Atlantic Canada's largest winter festival, building assets and templates in InDesign and Illustrator that unified 175 events across two social flights, OOH, digital, and print.

• Developed the visual identity for the City of Fredericton's Community Safety campaign and the full asset suite for Fredericton International Airports YFC Sun Destination 2026 campaign, concepting both from brief through final production, spanning social, motion graphics, HTML advertising, and print for bilingual government and municipal accounts.

• Built reusable campaign templates, a Gemini-based bilingual copy proofing system, and a Claude-based design proofing system, standardizing studio production and preparing press-ready files for external print vendors.

Chinova Bioworks, Marketing Coordinator
Fredericton, NB, Canada, Oct 2024 – Jun 2025

• Launched ChitoCare, the company's first preservative for cosmetics, at NYSCC Suppliers' Day, delivering website, handout cards, sample-kit packaging, booth environment, and backdrop over a three-month build with the COO.

• Rebuilt the company's visual identity into one governed system, restructuring logo files, brand guidelines, and asset architecture so sales and production teams worked from reliable files, then redesigned the corporate website around a single conversion path and produced booth graphics and collateral for 25+ trade events across North America in a year.

Fairmont Château Laurier, Graphic Designer (Contract)
Remote, Aug 2023 – Mar 2024

• Designed bilingual English and French menu systems for three venues at the Ottawa property, coordinating head chefs, marketing directors, and the VP of Marketing to set scope and apply reading-pattern research within the hotel's brand.

LifeTrack Safety Systems, User Experience Designer
Fredericton, NB, Canada, Sep 2022 – Feb 2023

• Designed and shipped the interface for a live iOS event coordination app on a three-person founding team, running user interviews and surveys to establish requirements and connect event organizers with local audiences.

A.Live Mind, Graphic Designer
Vadodara, GJ, India Jul 2018 to Jul 2019

• Shipped the interface for a live iOS event coordination app on a three-person founding team, running user interviews and surveys with developers and founders to establish product requirements, then prototyping and usability-testing the flow.