Introducting ChitoCare®, Clean Label Cosmetic Formula
PROJECT
ChitoCare® Product Launch Campaign
CLIENT
Chinova Bioworks
INDUSTRY
Biotechnology
ENGAGEMENT TYPE
Marketing Coordinator @ Chinova Bioworks
GOAL
Position ChitoCare as a premium clean beauty biotech ingredient brand.
OVERVIEW
Collaborated with Chinova Bioworks to launch ChitoCare®, a high-purity mushroom-based chitosan. We disrupted the cosmetic market at NYSCC Supplier’s Day by turning complex biotech data into an accessible digital experience highlighting sustainable upcycling.
RESPONSIBILITIES
As lead creative, I translated complex biotechnological data into a premium, consumer-ready visual identity. I successfully managed the entire end-to-end design lifecycle within a tight eight-week timeline to meet the NYSCC Supplier’s Day 2025 launch deadline.
