Guiding Safety Through Design
TITLE
Community Safety Campaign
CLIENT
City of Fredericton
INDUSTRY
Government and Public Administration
ENGAGEMENT TYPE
Designer @ The Details Design Agency
GOAL
Design a clear visual campaign showcasing Fredericton’s downtown safety investments.
OVERVIEW
This print and digital campaign highlighted Fredericton’s downtown safety investments, such as new trail lighting. To build trust, the design layered information clearly, balancing municipal authority with an approachable aesthetic to address community concerns without feeling rigid.
RESPONSIBILITIES
Created a cohesive visual narrative using colorful, transparent arrows to symbolize progress. This dynamic motif organized complex infrastructure and outreach information into an accessible layout, balancing municipal authority with a sense of community partnership.
