Chinova Bioworks – ChitoCare® Product Launch

I owned the full visual program for the company's first preservative for cosmetics and personal care, from concept to its debut at NYSCC Suppliers' Day over a three-month build, spanning website, technical handout cards, sample-kit packaging, booth environment, and backdrop. The problem was a technical B2B ingredient that is invisible in the finished product and sold to formulators rather than consumers.

Sample Sachet front

Sample Sachet back

This postcard was provided to customers at the trade show. Customers read specifications of sample sachet (stapled to the right) and took notes in the back.

Website Walkthrough