City of Fredericton – FROSTival 2026

Designed the campaign system for FROSTival, Atlantic Canada's largest winter celebration, carrying one design language across 175 events over three weekends. Music, food, outdoor sport, and gallery events across Fredericton had to read as one festival without flattening what made each one distinct.

The system held a fixed navy field, teal date band, and bilingual date lockup constant, and let imagery and accent carry the difference between events. It ran across two social flights, updated as the lineup was confirmed, plus HTML and Google display ads, Instagram and Facebook stories, reels and carousels, posters, digital boards, gym TVs, museum banners, and the brochure cover. Bilingual throughout.