Designing for the Room, Fairmont Château Laurier In-room Dining
TITLE
In-room Dining Menu Design
CLIENT
Fairmont Château Laurier
INDUSTRY
Hospitality
ENGAGEMENT TYPE
Freelance Contract
GOAL
Improving the in-room guest experience and support internal hotel operations by designing a scalable, bilingual menu system that aligns strictly with Fairmont's luxury brand standards.
OVERVIEW
Balancing a dense, bilingual room service menu with the prestige of a heritage hotel required strict information architecture. I developed a strategic layout that maintained the property's established visual identity while effortlessly guiding guests toward high-margin best-sellers.
RESPONSIBILITIES
I directed the layout and typographic strategy for the six-page menu, focusing on clear hierarchy and strategic merchandising. I built the final design as a flexible, brand-compliant template, empowering the hotel's internal team to manage seasonal updates independently.
