ChitoCare® Launch Campaign
As Marketing Coordinator at Chinova Bioworks, I led the creative direction for the pre-launch of ChitoCare®, a vegan, mushroom-based chitosan powder for clean beauty formulations. To build early brand awareness, I developed the product identity, microsite, and full suite of marketing collateral for NYSCC Supplier’s Day 2025, targeting formulators and R&D teams with a clear, science-led narrative.
Project Briefing
Chinova Bioworks was set to debut ChitoCare®, a vegan, mushroom-based chitosan powder for clean beauty formulations. To build early awareness and establish the brand, we targeted NYSCC Supplier’s Day 2025 as a key industry touchpoint.
I led the design and content rollout in collaboration with Chief Operations Officer. Which included the logo, website, sample packaging, and marketing collateral tailored for technical B2B audiences.
Execution
For the ChitoCare® pre-launch campaign, I collaborated with the Chief Operations Officer to align creative execution with product strategy and technical goals.
I led the development of the brand identity—including logo design and visual system—and created a responsive product microsite tailored for R&D and innovation teams. I also designed key marketing assets for NYSCC Supplier’s Day, such as sample packaging, a booth backdrop banner, and a custom postcard for product sampling.
Project Overview
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Website Section Previews
Sample Card Design
The sample Card is constructed from high-GSM paper to ensure structural integrity while holding ChitoCare powder sachets. Key product details are printed clearly for easy reference. The reverse side functions as a writable area, allowing space for note-taking. This approach integrates informative and practical use within a single, compact sheet, balancing presentation with utility.
Sample Sachet Design
Each sachet is stapled to a thick GSM sample card, making it easy to handle and distribute. The overall format is designed to be informative and functional, whether passed out at a meeting or used in a more formal product introduction.
Backdrop Banner Design
This 8x8 ft. backdrop banner was strategically designed to serve as the visual centrepiece of the booth, capturing attention from a distance and communicating core product value propositions even to passersby. The layout and content were thoughtfully aligned with the booth’s overall furniture and traffic flow to maximize visibility, ensuring that ChitoCare®'s key benefits—purity, performance, and sustainability—were conveyed through compelling graphics and concise messaging.
