Chinova Bioworks
Farm to Formula: A Multi-Sensory Brand Debut ChitoCare®
Client
Chinova Bioworks
Services
Campaign, Marketing, Advertisement
Role
Marketing Coordinator
Engagement Type
Employer - Chinova Bioworks Inc.
Deliverables
Brand Identity, Product Narrative, Web Design & UI, Environment Design, Package Design, Collateral Suite.
Overview
In collaboration with the COO of Chinova Bioworks, I led the brand architecture and digital rollout for ChitoCare®, a high-purity, mushroom-based chitosan. The goal was to disrupt the cosmetic ingredient market at NYSCC Supplier’s Day by positioning a complex biotech innovation as an accessible, "clean beauty" essential.
”Farm to Formula” I developed a visual narrative centered on "Pure Performance" and "Sustainable Upcycling." By utilizing a clean, clinical-meets-organic aesthetic, I translated technical data—such as molecular weight and deacetylation levels—into a digestible, high-end digital experience. The branding highlights the product's origin (white button mushrooms) and its journey from GAP-certified farms to precision Canadian extraction.
Responsibilities
As the lead creative for the ChitoCare® debut, I was responsible for translating complex biotechnological data into a premium, consumer-ready visual identity. I managed the end-to-end design lifecycle within a condensed eight-week timeline to meet the NYSCC Supplier’s Day 2025 launch deadline.
Sample Card Design
Designed with high-GSM paper for a premium tactile feel, featuring a writable reverse side to allow R&D teams to record immediate testing notes during consultations.
Sample Sachet Design
Each sachet is stapled to a thick GSM sample card, making it easy to handle and distribute. The overall format is designed to be informative and functional, whether passed out at a meeting or used in a more formal product introduction.
Backdrop Banner Design
This 8x8 ft. backdrop banner was strategically designed to serve as the visual centrepiece of the booth, capturing attention from a distance and communicating core product value propositions even to passersby. The layout and content were thoughtfully aligned with the booth’s overall furniture and traffic flow to maximize visibility, ensuring that ChitoCare®'s key benefits—purity, performance, and sustainability—were conveyed through compelling graphics and concise messaging.
